Any woman will tell you that preventing wrinkles is a primary beauty objective! Now that our life expectancy is going up, we certainly don’t want to look like we’re 90 by the time we’re 70! Today, with global warming making our skin more vulnerable to the harmful UV rays, along with environmental pollution which damages skin, everyone should start taking steps in preventing wrinkles, sooner rather than later. Women aren’t the only ones who worry. Men, too, are now paying closer attention to the appearance of the dreaded wrinkles, probably due to the life expectancy factor. Just twenty years ago, young women were not into skin and wrinkle reducing creams. Their still young and fresh looking skin was just fine, with nary a wrinkle to be seen. While Mom or Grandma might occasionally give a pep talk on ‘taking care of your skin’, girls considered face creams to be for ‘old ladies’ and spent their money on clothes and shoes instead.

Read the original here Living longer makes preventing wrinkles more important than ever!