I use Google Alerts to monitor my company name, my name, and several key word phrases related to the work I do. Some of those phrases are online EMT education, converting classroom content for online deliver, social media emergency responder, and EMT continuing education. Once a day I get an email with links to blog posts, tweets, and websites that contain any of my selected terms or phrases. Today I was reminded about that content online is forever. A Google Alert linked to this book review ( PDF ) I wrote in 2003. Vital Signs: Anticipating, Surviving, and Preventing a Crisis in a Non-Profit. Vital Signs: Anticipating, Preventing and Surviving a Crisis in a Nonprofit (Amazon link) Tips on Writing Book or Product Reviews article I wrote at EverydayEMSTips.com . Since what you write and say online is likely there forever what are you doing to build up the content you share and monitor your brand and presence?

Original Source of Monitoring your Online Presence