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Number of unfilled scrips approaches 15%

Congratulations! Your quality products, savvy advertising and canny sales reps have put new prescriptions in patients’ hands. But what if those scrips never make it out of a pharmacy? That’s exactly what’s happening–more often than ever. According to a new report, the number of prescriptions never picked up from the pharmacy grew by 24 percent in 2009–and it’s up a full 68 percent since 2006. A full 8.6 percent of new prescriptions for branded meds are abandoned at the drugstore, according to Wolters Kluwer Solutions. Meanwhile, the number of filled prescriptions rose just 2.8 percent.

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